I think my age is a factor in my leaning towards the brand as my first pair of football boots were adidas as were my first pair of football trainers; adidas samba.Thinking about my preference for adidas it occurred to me that much of the appeal is by way of association. I have always thought that in the pretty small world of sports branding adidas tended to have a cool connotation; a great deal of it not actually to do with athletes.I remember Bob Marley, Muhammad Ali and Run DMC all resplendent in adidas.
So here's an example of some adidas cool.
Having said that here's
my favourite sports symbol